Well maybe it’s more of a tepid take.

Starting with Aladdin. This trailer is  really underwhelming. There is no vitality in this movie. Not going to be too harsh since it’s a minute trailer but there isn’t anything blood-pumping, nothing exciting, nothing to get one hyped for a fun adventure. It’s more dream-like, like a soft lullaby maybe that is what they were going for, more mystery. I guess that could be a bold choice with an Aladdin remake.   

Then there is Will Smith’s Genie. First, it’s a no win scenario. People didn’t like him not blue when the first set of pictures were released and they don’t like blue. But more than that it’s nearly impossible to adapt  the Genie from Aladdin since so much of the character was Robin Williams.

Either the film needed to just find someone to outright copy Williams’ performance (like they did in the Aladdin cartoon) or they needed to make a whole new characterization. Instead they went for the middle. Again no win.  Personally, I would have gone for a whole new thing for Genie.

Then there is  the Frozen 2 trailer. This is a teaser trailer so there isn’t much of context for what is happening but it is definitely the opposite of the Aladdin trailer, it’s all hype.

Frozen has gone into the realm of serious action movie.  There is training montage, Anna has weapon, Kristof is riding Sven maybe into battle, who knows yet? Has Frozen gone Skyrim? Maybe. I personally do not know how to feel about this one. More confused than anything.

Also it’s important to keep in mind that trailers are super misleading so this could all be just weird marketing.   

Edit from 2021 – It’s been over a year since these films were released. I still have yet to see the Aladdin remake but with regards to Frozen II when the trailer dropped the film wasn’t even done so in hindsight there was no real context to what was showcased in the trailer, it was all cool hyped. Which was and is fine.

I could sit here and bemoan the fact the Disney doesn’t have more of a vision of how the plot is going to unfold before going into the actual film making process BUT I also have a limited amount of knowledge of film production, so moot point. I do recommend watching the docu-series of the making of Frozen II on Disney plus.